Introduction
The monthly and newsletter email options send out automated emails to all users who have registered for webinars in the past, or who have subscribed to the service. It provides information on the upcoming author talks. This can be a useful tool for marketing, increasing registrants, and viewers.
Automated Email Options
For both the monthly email and the individual newsletter, you can edit the subject line, as well as add text to the beginning and end of the email. You can add images, adjust fonts, and other items. The events will automatically populate in the body of the email.
You can use email tags; more information will be available in a separate article soon. However, the two most important email tags are %month%, which will auto populate the month, and %upcomingWebinars%, which links to your upcoming webinars page.
To add an image, click on Insert then Image. The image must already be hosted online, for example, on Imgur or Flickr or your university website. Right-click on the image and select view image. Copy the URL of the page that opens up with the image. Paste the URL into Source on the microsite. This will insert the image and allow you to adjust it. For more info on using the text editor, please visit this article.
Sending the Emails
At the top of the “Newsletter Email Settings” is a “Send Test Email” button. Click this to send an email to yourself to see how it looks after filling in your email address.
The email will look something like the image below in its basic form. The events will be presented with a picture, registration link, and the title. Of course, you can edit the intro text.
Users will have the option to unsubscribe from the email if they no longer want to receive the emails. They can do this directly from the email.
