Introduction
We know that data tracking is an important piece of the platform, and we want to make it easy to connect with your data analytics platforms. With variable link tracking, you can now attach a marketing source to the link and, therefore, track which webinars they register for and link it to your data software.
Use Cases
There are a variety of use cases for link tracking. One use case is tracking the marketing source. LSC tracks registrations from the automated monthly emails if you have that turned on. But you can also track your own sources, for example, tracking if patrons clicked on a link on Facebook or through your own marketing email. If you want to use the marketing source, add uMarketingSource as the URL Key. So, for example, for tracking a link from Facebook, you could have it set up as libraryc.org/valleycottagelibrary/upcoming//?uMarketingSource=facebook
Setting up the Link
The template for the tracking link is set up as follows: libraryc.org/microsite/page//?urlkey1=val1&urlkey2=val2&urlkey3=val3…
The URL Key is the title for what you are tracking, while the val is the variable. The URL key must always have a “u” in front of it; otherwise, the data will not be tracked.
So, for example, if you are adding a marketing source to the link, it would look like this: libraryc.org/nyu/upcoming//?uMarketingSource=Twitter
If you have multiple variables, you want to track, add & and the second key and variable following the same rules, and repeat as needed. For example, if you wanted to track library card ID and marketing source, you can use libraryc.org/valleycottagelibrary/upcoming//?uMarketingSource=facebook&uLibraryCard#=765
Pulling the Data
When a patron registers for an event, any variable in the link will be tracked and added to the registration analytics. For example, in this picture, one person registered using the variable links they got in an email, and so their marketing source is present:
This information can then be exported in a CSV file.
